Problem

For many Asian American families, trips to the toy store are populated by Eurocentric brands and toys such as Barbies, food cooking sets, play doh, and so much more, all lacking any representation of the diverse makeup of the world around us.

Solution

Tofu Collective (Tofu Co.), is a toy brand that empowers children to embrace their cultural heritage through fun, engaging products they can share with friends and family. Tofu Co. creates card games, interactive storybooks, play-sets, and more to educate children on Asian-American cultures.